Throughout my journey in the Digital Marketing Master’s program at Full Sail University, I’ve grown both professionally and personally, transforming theoretical marketing concepts into data-driven, real-world strategies. My capstone project with Be Pampered Foot Spa...
Digital analytics provides an excellent foundation for understanding why it has become such a critical skill set for marketing students preparing to enter the industry. One of the most valuable insights I’ve taken from this course is how analytics shifts marketing...
Public relations web banner making announcements through mass media to advertise your business. Management and marketing strategy. Throughout this course, I gained a much deeper appreciation for the ethical, strategic, and analytical dimensions of public relations....
The Digital Design and Usability course provided us with a foundation for a brand’s online presence as it interacts with its new and established customers. We hear the terms User Experience and User Interface (UX/UI) in the digital space but do not get a clear...
Understanding The RACE Model: Customer Behavior Analysis provided a clear path to learning and understanding our buyer personas, the RACE framework provided an always-on marketing approach to ensure the brand is building an engaging relationship with its audience...